50% [of respondents to a consumer survey] said they’re more likely to buy products from companies who send them email, whether their purchases are online or at a place of business.
Email marketing increases brand awareness by 9 per cent during the launch of a new product.
No less than 84% of respondents said they like receiving email from companies with whom they register, because even if they don’t always read the message, it’s good to know the information or offer will be there when they’re ready. This response rate is up significantly from 69% in the 2005 study.
Email marketing doubles buying intention and increases aid recall by a further 14%.
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